Tuesday, April 26, 2016

TECHNOLOGY

Researching future technology was an interesting task, especially when I came across a website titled “10 Nightmare Scenarios from the Internet of Things”.  This website had different scenarios such as robots taking over the world,  Google glass privacy issues, stalking techniques used through your phone, drones causing chaos by shipping illegal orders to your house, your self-driving car turning into “Christine” the killer car from the 1983 movie, etc.  

Now remember, these seemed a bit outlandish and scary but were at the same time believable to some extent.  #3 on their list caught my attention.  It was called “Grosse Point Blackout” and talked about a hitman and the options he could offer to take someone down.  The dialogue went something like this: “’So you’ll do it? You’ll take the job?’  The man glances around the bar before replying.  ‘You want it to look like an accident, right?  No problem.  I can do tire blowouts, brakes—and not the old-school detectable cuts, either, I can hack them.  Does he have a bad ticker?  Sugar problems, maybe?  That would be primo.  Pacemakers are easy to hack; insulin pumps aren’t much harder.  Anyway, all doable, no physical evidence.  Everything talks to everything else these days.  But it’s going to cost’”  

Now wait a minute—someone can hack into a pacemaker or insulin pump?!  I wear an insulin pump, and I rely on it to save my life—literally!   The thought of someone being able to mess with the settings on my pump is extremely unnerving to me.  I really work to monitor my diabetes with blood sugar testing and the functions my pump performs.  Going to sleep at night and hoping for the best is sometimes scary enough in itself.  The thought of someone being able to take my life by hacking is crazy….and yet doable?! 

Writing about technology that can potentially hack into pacemaker and insulin pump settings, control most devices, connect all gadgets to speak the same language electronically would definitely affect social media.  We have technology that enables ‘smart’ devices to talk to each other.  For example:  Imagine having a home that tracks everywhere you go through your vehicle, then automatically heats up to your preferred temperature before you get home?  
How about having a toaster that talks to your refrigerator and announces when breakfast is ready through television?  Who wouldn’t want to program their washer or robot vacuum to perform while you are at work? 
Think about a toothbrush that monitors your children’s use of it and sends you, the parent, that data?  


These things may seem either really cool or really creepy to you, depending on how you feel about it.  Many regular objects around us are being created to connect to networks, communicating with mobile devices and each other to form what’s being called an “Internet of Things”, or IoT.  Many ‘smart’ creations are being devised; homes, cars, clothing, factories, electronic gadgets, (pacemakers / insulin pumps), and pretty much anything else you can imagine!  

Here’s the problem:  Most ‘Internet of Things’ have struggled with wireless issues  and brands.  Many products can communicate with their own apps, but haven’t found a way to communicate with other company’s products.   It’s just a matter of time---it will happen! 
 A company called “Qualcomm” is working on a project to link all pieces.  Its platform, called AllJoyn, could act as a universal translator for the industry.  Their goal is to connect devices from different manufacturers.  The only way this will work is if companies all over the world are willing to cooperate and work with other brands, i.e. their competitors.
  
How will this affect social media?  How could it NOT may be a better question to pose?  If all our devices are linked according to where we are, what we are doing, etc. our social media platforms will also be reflecting these locations, activities and adjusting automatically to our every whim, and even thought.  (Locations are already in existence on our phones, but technology to communicate with our devices using brain waves is being worked on as we speak!)  Who knows, maybe social media will reflect what is on our mind?  Now THAT is a really scary thought!




Tuesday, April 19, 2016

Mobile Apps versus Internet Browser Apps


Which apps are most popular on the worldwide web?  Stand-alone mobile apps or internet browser apps?  According to Moz.com’s blog, “there’s a lot less time spent in the mobile web, meaning on mobile websites on a mobile device, than there is in the world of apps.  Much less time spent.  However, there’s more traffic overall.  The mobile web is growing faster than the mobile app world; even though the mobile web is about two times bigger in terms of raw traffic, it is growing faster than the mobile app world. 

It’s not that we spend all our time on just a few websites.  In fact, because so much of the time that we spend on the web in desktop is on Facebook’s website and on YouTube’s website, and that is mostly app traffic in the mobile web. In the mobile app world, apps dominate.  As in, they dominate to where they crush the times that we spend on mobile devices.  In 2014, Mary Meeker’s State the Internet Report showed that mobile traffic eclipsed desktop traffic.  Desktop traffic has been growing from 1990 – 2010, and then it has basically maintained where its been at since then.  Do we spend less time or more time on desktops today than five years ago?  The answer, is actually a bit more than we used to.  But—the mobile world has gone crazy and we spend much more time on mobile devices.”  This is really true if you just look around almost anyplace you go.  People are walking around campus with their nose to their phone, at the store, walking down the street, riding the bus, in their cars (unfortunately). 

Something that this blog pointed out that I thought was interesting is that when we are on our mobile devices, we may be browsing Facebook, or another social media site.  Therefore, we aren’t engaging in the use of other apps per say, but focusing on one.  You are less likely to click on a mobile web link and load up other pages while using one already on your phone.   


Taking a different turn here, if someone is creating a mobile application, they will need to decide if it is going to be a stand-alone app, a “native” or “web-based” app.  What are the differences?  What are the pros and cons?  “A native app is one that is built for a specific platfor, such as iPhone or Android.  A web-based app, is one that is hosted on the web and accessed from a browser on the mobile device.“

Listed below are some pros and cons:

Native Apps Pros: 
  • ·         Faster and more responsive
  • ·         Can run asynchronously, meaning information can be stored locally on the phone temporarily and synced with the central web-based server later.
  • ·         Gives  you access to that platform’s hardware features such as photos, GPS info, phone calls, etc.
  • ·         App Store-a great way to promote and advertise for yourself

Native Apps Cons: 
  • ·         A separate code base must be created and maintained for each individual platform. 


Web-Based Apps Pros:
  • ·         Centralizing your offering.  All mobile devices can access the app and use it immediately. 
  • ·         Real –time updates  can happen automatically
  • ·         Freedom:  Not tied to rules set forth by app stores.  Free to offer content and advertising as you want
  • ·         From a technical viewpoint, things move forward very quickly on the mobile web.

Web-Based Apps Cons:
  • ·         Lack of access to the hardware features of mobile devices such as camera, GPS, NFC, etc.
  • ·         You are responsible for everything concerning that app and cannot rely on the platform or app store for support
There are many things to consider if developing your own app.  Most of which is well over my head in terms of understanding how it all fits together.  Both approaches have their share of benefits and drawbacks.  The decision will need to be based on its desired functionality and reach as well as resources used. 


Tuesday, April 12, 2016

Viral Videos

What exactly is a viral video?  Is it something good or something bad?  The word viral could indicate something not so good, kind of like a virus that spreads and causes sickness and disease.  Is this the same type of thing only on the internet?  Doing a little research, I read the definition on Wikipedia, and learned a bit more about what a viral video is.  “A viral video is a video that becomes popular through a viral process of internet sharing, typically through video sharing websites, social media and email.”

That being said, a viral video is one that is popular; as in over 5 million views in 3-7 days popular!  So—is this good or bad?  I would say it depends on the video content.  If the content is bad, then that could be considered not so good.  And if the content is good, then that could be considered a positive, right?  There have been some incidents where bullying, or cyberbullying has resulted because of videos that have posted and gone viral, causing those in the video extreme grief in their life.  There are also really great videos that have gone viral and have promoted good causes. 

The police are now under constant scrutiny due to viral videos that have shown police brutality, misconduct, shootings, etc.  This can either be a good thing or bad, as previously stated, depending on the content of the video.  Video that is being used in cases sometimes is held and not released for a time due to investigations taking place.  This can cause people to claim there are attempted cover-ups going on.  These types of situations have caused riots in cities where incidents have occurred. 
Political viral videos are in abundance this year and some of our current candidates help to create and feed the content for these videos.  Many viral videos are based on humor, and there seems to be an abundance of it lately.  The web traffic gained by viral videos allows for advertising revenue.  YouTube website is monetized by selling and showing advertising.  If they feel that a video is a viable candidate for advertising, they can contact and offer the original poster a profit-sharing contract.  Some videos have generated over $100,000 or more.   There are video creators who actually make a living posting videos of something they do and can generate enough cash for a decent living. 

I decided to check out some popular viral videos on a website called “Viral Viral Videos”.  They claim to post top viral videos on a daily basis.  I watched a video called “What’s inside an Etch A Sketch” and found this interesting, because as child, I always wondered how that thing worked!  I was fascinated by the dismantling of the Etch A Sketch, as a corner was sawed off, the aluminum powder was dumped out, the screen was smashed and broken, and the inner components were then revealed.  Amazing!  You can view this for yourself at this link:  http://www.viralviralvideos.com/2016/04/11/whats-inside-an-etch-a-sketch/

 Had I never taken time to watch this video, I would still to this day wonder how an Etch A Sketch works.  These toys have been around for over 40 years, and are still popular.  Pretty sweet!  I may have to refer to this site more often just to see what else I can learn about in life.  This is definitely an example of a “good” viral video.  Its informative, doesn’t create or promote anger or violence, and leaves you with a sense of satisfaction. 



Tuesday, April 5, 2016

SeaRch EnGinE OpTimiZaTion

Search engine optimization.  Say that three times fast!  No wonder they call it SEO for short!  So, what is it?  According to the Beginners Guide to SEO, Search engine optimization is used to direct more traffic to one’s website. It is focused on growing visibility in (free) search engine results.  SEO encompasses both the technical and creative aspects required to improve rankings, drive traffic, and increase awareness in search engines.  SEOs have many different components; words on a page, the way other sites link to you on the web, etc.  Sometimes it is simply a matter of making sure your site is structured in a way that search engines understand. 

So what about people and what they understand?  SEO’s are there to ensure that your site is better for people as well. 

Search engines are what most web traffic is driven by.  We are all familiar with the “big dogs”:  Google, Bing, and Yahoo!.  Even though social media and other traffic can visit websites, search engines are what most internet users rely on.  No matter what your site provides, whether it is content, services, products information, etc.  Search engines help people who are looking to find what you offer.  They target traffic.  Search engines are the tools that make this happen.  If they cannot find your site, or add your content to their data bases, traffic doesn’t get sent to your site, which makes you miss out on opportunities.  For more information, you can reference the 10 chapters outlined in “The Beginners Guide to SEO” linked here:  http://d2eeipcrcdle6.cloudfront.net/guides/Moz-The-Beginners-Guide-To-SEO.pdf

 One method of search engine optimization is geotagging.  Google actually ignores this, but Bing and Yahoo! Still use geotagging, so it is beneficial for SEO.  A geotag is “geographical information that is embedded into an object”.  It can be a photo, a website, or an RSS feed.  Geotags are associated with location.  Adding geotags to a web page is simple.  You can use meta tags as well.  Meta tags are more specific and can give latitude and longitude coordinates, altitude, position, region or place names, etc.  

So why would Google ignore these tags?  According to sleeplessmedia.com, because they are mostly incorrect.  Correctness depends on the accuracy of the information that is embedded. 
Geotagging may or may not be for you.  By adding them to a website, search engines find it easier to locate you on the map.  This helps with boosting visibility on local search queries.  If you have a local or regional business, then geotagging will be a beneficial step to take. If your business has a physical location, this can also be a benefit.  National or International companies do not benefit from this as much.  Geotagging is highly recommended for retail or tourism websites. Because geo and meta tags are location based, there could be concerns with privacy issues. However, there are means to protect your privacy as a geotagger.  You should always consider which information you really want to be sharing on the web.  Happy tagging!