Tuesday, April 26, 2016

TECHNOLOGY

Researching future technology was an interesting task, especially when I came across a website titled “10 Nightmare Scenarios from the Internet of Things”.  This website had different scenarios such as robots taking over the world,  Google glass privacy issues, stalking techniques used through your phone, drones causing chaos by shipping illegal orders to your house, your self-driving car turning into “Christine” the killer car from the 1983 movie, etc.  

Now remember, these seemed a bit outlandish and scary but were at the same time believable to some extent.  #3 on their list caught my attention.  It was called “Grosse Point Blackout” and talked about a hitman and the options he could offer to take someone down.  The dialogue went something like this: “’So you’ll do it? You’ll take the job?’  The man glances around the bar before replying.  ‘You want it to look like an accident, right?  No problem.  I can do tire blowouts, brakes—and not the old-school detectable cuts, either, I can hack them.  Does he have a bad ticker?  Sugar problems, maybe?  That would be primo.  Pacemakers are easy to hack; insulin pumps aren’t much harder.  Anyway, all doable, no physical evidence.  Everything talks to everything else these days.  But it’s going to cost’”  

Now wait a minute—someone can hack into a pacemaker or insulin pump?!  I wear an insulin pump, and I rely on it to save my life—literally!   The thought of someone being able to mess with the settings on my pump is extremely unnerving to me.  I really work to monitor my diabetes with blood sugar testing and the functions my pump performs.  Going to sleep at night and hoping for the best is sometimes scary enough in itself.  The thought of someone being able to take my life by hacking is crazy….and yet doable?! 

Writing about technology that can potentially hack into pacemaker and insulin pump settings, control most devices, connect all gadgets to speak the same language electronically would definitely affect social media.  We have technology that enables ‘smart’ devices to talk to each other.  For example:  Imagine having a home that tracks everywhere you go through your vehicle, then automatically heats up to your preferred temperature before you get home?  
How about having a toaster that talks to your refrigerator and announces when breakfast is ready through television?  Who wouldn’t want to program their washer or robot vacuum to perform while you are at work? 
Think about a toothbrush that monitors your children’s use of it and sends you, the parent, that data?  


These things may seem either really cool or really creepy to you, depending on how you feel about it.  Many regular objects around us are being created to connect to networks, communicating with mobile devices and each other to form what’s being called an “Internet of Things”, or IoT.  Many ‘smart’ creations are being devised; homes, cars, clothing, factories, electronic gadgets, (pacemakers / insulin pumps), and pretty much anything else you can imagine!  

Here’s the problem:  Most ‘Internet of Things’ have struggled with wireless issues  and brands.  Many products can communicate with their own apps, but haven’t found a way to communicate with other company’s products.   It’s just a matter of time---it will happen! 
 A company called “Qualcomm” is working on a project to link all pieces.  Its platform, called AllJoyn, could act as a universal translator for the industry.  Their goal is to connect devices from different manufacturers.  The only way this will work is if companies all over the world are willing to cooperate and work with other brands, i.e. their competitors.
  
How will this affect social media?  How could it NOT may be a better question to pose?  If all our devices are linked according to where we are, what we are doing, etc. our social media platforms will also be reflecting these locations, activities and adjusting automatically to our every whim, and even thought.  (Locations are already in existence on our phones, but technology to communicate with our devices using brain waves is being worked on as we speak!)  Who knows, maybe social media will reflect what is on our mind?  Now THAT is a really scary thought!




Tuesday, April 19, 2016

Mobile Apps versus Internet Browser Apps


Which apps are most popular on the worldwide web?  Stand-alone mobile apps or internet browser apps?  According to Moz.com’s blog, “there’s a lot less time spent in the mobile web, meaning on mobile websites on a mobile device, than there is in the world of apps.  Much less time spent.  However, there’s more traffic overall.  The mobile web is growing faster than the mobile app world; even though the mobile web is about two times bigger in terms of raw traffic, it is growing faster than the mobile app world. 

It’s not that we spend all our time on just a few websites.  In fact, because so much of the time that we spend on the web in desktop is on Facebook’s website and on YouTube’s website, and that is mostly app traffic in the mobile web. In the mobile app world, apps dominate.  As in, they dominate to where they crush the times that we spend on mobile devices.  In 2014, Mary Meeker’s State the Internet Report showed that mobile traffic eclipsed desktop traffic.  Desktop traffic has been growing from 1990 – 2010, and then it has basically maintained where its been at since then.  Do we spend less time or more time on desktops today than five years ago?  The answer, is actually a bit more than we used to.  But—the mobile world has gone crazy and we spend much more time on mobile devices.”  This is really true if you just look around almost anyplace you go.  People are walking around campus with their nose to their phone, at the store, walking down the street, riding the bus, in their cars (unfortunately). 

Something that this blog pointed out that I thought was interesting is that when we are on our mobile devices, we may be browsing Facebook, or another social media site.  Therefore, we aren’t engaging in the use of other apps per say, but focusing on one.  You are less likely to click on a mobile web link and load up other pages while using one already on your phone.   


Taking a different turn here, if someone is creating a mobile application, they will need to decide if it is going to be a stand-alone app, a “native” or “web-based” app.  What are the differences?  What are the pros and cons?  “A native app is one that is built for a specific platfor, such as iPhone or Android.  A web-based app, is one that is hosted on the web and accessed from a browser on the mobile device.“

Listed below are some pros and cons:

Native Apps Pros: 
  • ·         Faster and more responsive
  • ·         Can run asynchronously, meaning information can be stored locally on the phone temporarily and synced with the central web-based server later.
  • ·         Gives  you access to that platform’s hardware features such as photos, GPS info, phone calls, etc.
  • ·         App Store-a great way to promote and advertise for yourself

Native Apps Cons: 
  • ·         A separate code base must be created and maintained for each individual platform. 


Web-Based Apps Pros:
  • ·         Centralizing your offering.  All mobile devices can access the app and use it immediately. 
  • ·         Real –time updates  can happen automatically
  • ·         Freedom:  Not tied to rules set forth by app stores.  Free to offer content and advertising as you want
  • ·         From a technical viewpoint, things move forward very quickly on the mobile web.

Web-Based Apps Cons:
  • ·         Lack of access to the hardware features of mobile devices such as camera, GPS, NFC, etc.
  • ·         You are responsible for everything concerning that app and cannot rely on the platform or app store for support
There are many things to consider if developing your own app.  Most of which is well over my head in terms of understanding how it all fits together.  Both approaches have their share of benefits and drawbacks.  The decision will need to be based on its desired functionality and reach as well as resources used. 


Tuesday, April 12, 2016

Viral Videos

What exactly is a viral video?  Is it something good or something bad?  The word viral could indicate something not so good, kind of like a virus that spreads and causes sickness and disease.  Is this the same type of thing only on the internet?  Doing a little research, I read the definition on Wikipedia, and learned a bit more about what a viral video is.  “A viral video is a video that becomes popular through a viral process of internet sharing, typically through video sharing websites, social media and email.”

That being said, a viral video is one that is popular; as in over 5 million views in 3-7 days popular!  So—is this good or bad?  I would say it depends on the video content.  If the content is bad, then that could be considered not so good.  And if the content is good, then that could be considered a positive, right?  There have been some incidents where bullying, or cyberbullying has resulted because of videos that have posted and gone viral, causing those in the video extreme grief in their life.  There are also really great videos that have gone viral and have promoted good causes. 

The police are now under constant scrutiny due to viral videos that have shown police brutality, misconduct, shootings, etc.  This can either be a good thing or bad, as previously stated, depending on the content of the video.  Video that is being used in cases sometimes is held and not released for a time due to investigations taking place.  This can cause people to claim there are attempted cover-ups going on.  These types of situations have caused riots in cities where incidents have occurred. 
Political viral videos are in abundance this year and some of our current candidates help to create and feed the content for these videos.  Many viral videos are based on humor, and there seems to be an abundance of it lately.  The web traffic gained by viral videos allows for advertising revenue.  YouTube website is monetized by selling and showing advertising.  If they feel that a video is a viable candidate for advertising, they can contact and offer the original poster a profit-sharing contract.  Some videos have generated over $100,000 or more.   There are video creators who actually make a living posting videos of something they do and can generate enough cash for a decent living. 

I decided to check out some popular viral videos on a website called “Viral Viral Videos”.  They claim to post top viral videos on a daily basis.  I watched a video called “What’s inside an Etch A Sketch” and found this interesting, because as child, I always wondered how that thing worked!  I was fascinated by the dismantling of the Etch A Sketch, as a corner was sawed off, the aluminum powder was dumped out, the screen was smashed and broken, and the inner components were then revealed.  Amazing!  You can view this for yourself at this link:  http://www.viralviralvideos.com/2016/04/11/whats-inside-an-etch-a-sketch/

 Had I never taken time to watch this video, I would still to this day wonder how an Etch A Sketch works.  These toys have been around for over 40 years, and are still popular.  Pretty sweet!  I may have to refer to this site more often just to see what else I can learn about in life.  This is definitely an example of a “good” viral video.  Its informative, doesn’t create or promote anger or violence, and leaves you with a sense of satisfaction. 



Tuesday, April 5, 2016

SeaRch EnGinE OpTimiZaTion

Search engine optimization.  Say that three times fast!  No wonder they call it SEO for short!  So, what is it?  According to the Beginners Guide to SEO, Search engine optimization is used to direct more traffic to one’s website. It is focused on growing visibility in (free) search engine results.  SEO encompasses both the technical and creative aspects required to improve rankings, drive traffic, and increase awareness in search engines.  SEOs have many different components; words on a page, the way other sites link to you on the web, etc.  Sometimes it is simply a matter of making sure your site is structured in a way that search engines understand. 

So what about people and what they understand?  SEO’s are there to ensure that your site is better for people as well. 

Search engines are what most web traffic is driven by.  We are all familiar with the “big dogs”:  Google, Bing, and Yahoo!.  Even though social media and other traffic can visit websites, search engines are what most internet users rely on.  No matter what your site provides, whether it is content, services, products information, etc.  Search engines help people who are looking to find what you offer.  They target traffic.  Search engines are the tools that make this happen.  If they cannot find your site, or add your content to their data bases, traffic doesn’t get sent to your site, which makes you miss out on opportunities.  For more information, you can reference the 10 chapters outlined in “The Beginners Guide to SEO” linked here:  http://d2eeipcrcdle6.cloudfront.net/guides/Moz-The-Beginners-Guide-To-SEO.pdf

 One method of search engine optimization is geotagging.  Google actually ignores this, but Bing and Yahoo! Still use geotagging, so it is beneficial for SEO.  A geotag is “geographical information that is embedded into an object”.  It can be a photo, a website, or an RSS feed.  Geotags are associated with location.  Adding geotags to a web page is simple.  You can use meta tags as well.  Meta tags are more specific and can give latitude and longitude coordinates, altitude, position, region or place names, etc.  

So why would Google ignore these tags?  According to sleeplessmedia.com, because they are mostly incorrect.  Correctness depends on the accuracy of the information that is embedded. 
Geotagging may or may not be for you.  By adding them to a website, search engines find it easier to locate you on the map.  This helps with boosting visibility on local search queries.  If you have a local or regional business, then geotagging will be a beneficial step to take. If your business has a physical location, this can also be a benefit.  National or International companies do not benefit from this as much.  Geotagging is highly recommended for retail or tourism websites. Because geo and meta tags are location based, there could be concerns with privacy issues. However, there are means to protect your privacy as a geotagger.  You should always consider which information you really want to be sharing on the web.  Happy tagging!


Tuesday, March 29, 2016

Management Platforms and Tools

As someone who didn’t even know what a social media platform was up until a few weeks ago, I find myself unfamiliar with management tools terms such as aggregators, shorteners, analytics, etc., as well as what their purpose is.  I am hoping with this assignment to show how a social media manager can manage their website using some of these tools. 

I decided to look into analytics, because it seems that this is an extremely important tool.  According to Sparring Minds website, “If it’s not worth measuring, it’s not worth doing”.   This is what analytics does; it tracks statistics and interprets data from your website.  It is important to track sales, stock, orders, expenses, and much more.  The most important thing to track with your business is performance. 

Bryan Eisenberg, author and marketing consultant explained it like this:  “Investing in people and the tools that those people need to be successful is key.  But it’s the people who can understand the data that really matter.  You obviously won’t use all of these tools all of the time, but it’s beneficial to know about some of the top options and how they fit into your overall web strategy. And using multiple tools only gives you further levels of insight into your customers and your success rate.”

This means that the tools and people you hire to use them are critical for your business.  Using a single tool or just one source to answer your questions will be the end of your business.  It is important to have several tools in use.  For larger businesses, more robust analytics tools can be very effective.  For smaller or mid-sized companies, there are many free or cheaper options to choose from.
 
So the question comes up:  “What are Analytics Tools?”  They are defined as:
1-      The analysis of qualitative and quantitative data from your website and the competition. 
2-      To drive a continual improvement of the online experience of your customers and prospects
3-      Which translates into your desired outcomes (online and offline)

Analytics measures the traffic, page views, measurable data, customers’ needs and services, etc.  Analytics show how your business is performing.

One of the most popular tools that is currently used by over 50% of the top 10,000 websites in the world is Google Analytics.  It is free, simple and one of the most robust analytics offered.  You can find out where your visitors are coming from, what their activity is on your site, how often they return, among other things.  According to Christopher Penn, of Blue Sky Factory, Google Analytics is really only one tool that small businesses need due to its capability for use.  However, there are several different recommended web analytic tools out there, depending on the needs and wants you have for your business.




Tuesday, March 22, 2016

Organizational Uses -- Religious

Have you ever noticed if your religion uses social media?  And if so, how effective is it?  If you are a member of the Catholic faith who needs to confess your sins, there’s now an app for that.  If you are a member of the Russian Orthodox Church and need to give up something for Lent, how about going without social media?  As social media use changes and evolves, religious organizations are starting to incorporate it to share messages and build community.
Many religious groups are using social media to “brand” their organizations.  It affects all main religions from Catholics to Buddhists, and especially evangelical churches that are often using new social technologies.  Some churches tweet Easter messages or send emailed postcards for upcoming services.
Facebook and Twitter are two of the most popular tools being used, although many media platforms are used to communicate messages to followers. 
Apps are now being used to encourage confession and ease the nervousness of not having to show up in person.  Some apps even allow users to earn religious points, although this may not be endorsed by the church and is not typically reflective of religious teachings. 
Author Pauline Cheong, researched a large Chinese Buddhist organization based in Taiwan.  She found that they use social media in multiple languages, have satellite television in all continents of the world, their own digital radio stations and conduct podcasts.  Their coverage ranges from Asia to the Americas and Africa. 
Religious organizations find that using media tools requires a lot of time and work.  But this can also lead to more members and build a sense of community. 


I enjoy the social media that is produced by the Church of Jesus Christ of Latter-day Saints.  It is professionally done and distributes all sorts of information, video, articles, conference messages, music, etc.  When I set up my Twitter account for this class, I was surprised to see that all the General Authorities have Twitter accounts that I can follow if I choose to.  These are old men!  They are in their 70’s, 80’s and 90’s and are actively using Twitter and Facebook, etc.  That seems pretty impressive to me, as I am half their age and struggle with using some platforms.  The Church of Jesus Christ of Latter-day Saints is very tech-savvy and in touch with modern media technology.  They too, have satellite television in many continents of the world, One of the things I really like about the messages shared are that they are positive, promote good things, and testify of the Savior of the world, Jesus Christ. 




Sunday, March 13, 2016

Case Reflection 2 ---Bobby White Basketball Cop

It started with a dashcam video from a police car, and my initial reaction, when I saw the first video of officer Bobbie White approaching kids playing basketball in the street, was the thought that they were in trouble, as someone had called in a complaint about their noise and probably the fact that they were playing right in the middle of the road.  It didn’t take long to see from watching the video that his approach wasn’t one of condemning, but of making sure things were ok and letting the kids know that they weren’t in trouble.  Why he chose to handle the situation this way gives a few things to ponder on.  So many times the news is full of people committing crimes and doing things wrong.  That is what the nation is used to seeing.  The dash cam recording showed something quite the opposite.  Officer White could have easily come down on the kids, but instead chose to allow them to be kids.  He even played a bit with them in the street and promised them he would come back with reinforcements for a rematch.  Why did  he choose to handle the situation in this manner?

It is interesting to see the response that came from this experience.  Why would NBA star Shaquille O’Neal choose to visit this neighborhood?   Why would he take time to go and get involved?  In the video you can listen to him tell the kids that he grew up in a neighborhood just like theirs.  The kids had an experience they will never forget.  Not only being able to play ball with him, but listening to his advice and getting $100 for making a basket was really amazing for them!   The opportunity to attend an Orlando Magic game in person may have been the chance of a lifetime for some of these kids. 

The power of social media is evident, as this video went viral, it reached big names in the basketball world, who then chose to respond, making an even bigger story and events in the aftermath that have done a lot of good to benefit kids in Gainesville. 

For instance, the donation program that Officer White started has been helping many families and communities.  A new basketball court was built by a local Gainesville, Florida business in a neighborhood backyard of one of the kids that played in the street to help with neighborhood noise and to give the kids a place to play.  Harlem Globetrotter’s star Buckets Blake attended the opening of the new court and played ball with the kids.  His advice to everyone was to “pay it forward” and to “remember the little things in life no matter how successful you become”. 
Since this incident, a Basketball Cop Foundation has been created, which accepts donations to benefit local neighborhood kids and apartment complexes that can use new basketball equipment.  A family that lost everything to a fire on Christmas Eve received a portable basketball hoop and balls for their kids, who had to move to a new area and start over.  The mother of this family of 4 boys said that she hoped this would help her children make new friends as others would come to play with them.    A religious institution, Upper Room Ministries, is in need of a basketball court at their facility.  Officer White is asking for help to make this happen by appealing to the nation’s generosity.  A gofundme account has been set up at https://www.gofundme.com/basketballcop  Almost $6,000 has been raised of the $25,000 goal. 

As I have researched the hash tag, #hoopsnotcrime that was created, it shows just how much publicity has come from this story.  The community has rallied around the police department, and the kids are being invited to participate in many events.  They were invited to attend a University of Florida Gators basketball game, where they were brought out and recognized at center court. 
Think about the person that made the call to complain.  Think of what that call started.  Had the man not complained, maybe none of this would have happened.  I wonder how he feels now with all the publicity that has come from his one call.  His neighborhood got a lot noisier if anything.  Do you think he feels happy about it, or does he continue to grumble just like he may have done when he made the initial complaint call to the Gainesville Police Department?  

A Facebook post by Kim Groves read:  “These were my kids and their friends simply playing basketball at a friends house and a neighbor across the street had a problem with it.  I advised that neighbor I would rather them be playing basketball versus them being involved in a criminal activity and he begged to differ so he called the cops.”

This was a true “feel-good” story, and a nice change from all the negative coverage we routinely see on the news.  Social media was a big contributor to the success of Officer White’s campaign, and continues to be so as more stories emerge from Gainesville.  What might this lead to in other communities around the nation?  Hopefully, more good news! 









Class Cloud

The class cloud experience was exactly that for me; a definite “experience”.    Because this class is the first time I have tried Twitter, I am not well-versed in using it.  I learn by doing and using social media platforms, and this one is not one I have fallen in love with.   I know that it is very popular and used by many people, but I don’t have a need to share a lot of information to the public, and those I want to share with I can text without a character limit, and without having to come up with a hash tag or link to a blog post.   I started by creating my first twitter post asking a generic question about social media:  https://twitter.com/SherriDever/status/704525401125625856

I couldn’t decide who to send a second tweet to, and I wasn’t exactly sure the correct way to do it, but it ended up being pretty simple.  I chose to send a question to @mittromney but I never received any type of feedback.  https://twitter.com/SherriDever/status/704530054621990912

I’m not sure if I really expected a response from Mr. Romney, and quite honestly, I’m not even sure if that is his real twitter address.  Nonetheless, it gave me the experience of sending a message to someone.   About a week after I opened my Twitter account, I noticed that I had received a message from a friend of mine that I hadn’t talked to in a couple of years.  I felt bad, because I didn’t even realize that they had sent me a message, and also because I wasn’t really sure of how to use Twitter properly.  But through trial and error, I have been able to figure things out. 

I still don’t use Twitter, other than for class assignments, and when we all started tweeting Wednesday in the class cloud, I was extremely out of my element.  Everyone around me was tweeting like crazy, laughing and having fun with it.  I sat there for a minute not even sure where to start.  I was reading the tweets that were posting, and trying to come up with something to say or someone to respond to.  I did manage to send a few tweets out, and respond to some as well as shown in the following links: 



Twitter, it seems to me, is a way to spout out what is on your mind or currently going on.  Most tweets I read are just short opinions or funny quips.  It doesn’t seem like much useful information is shared, although my exposure to it has been very limited.  I would imagine if I paid more attention to news media or sports tweets I would be much more informed rather than entertained or appalled.  I know that I could actually use Twitter to report scores and information to the club I work for concerning my team’s performance in games and in tournaments.  Reflecting back to the class cloud experience, I didn’t really enjoy it, but thought it was interesting when other organizations or people jumped in and started to respond from outside the class.  I still don’t think I will ever be a big Twitter user unless I find a need for it, other than class.  I’m from an older generation—an old dog trying to learn new tricks and apps.  

Tuesday, March 1, 2016

Online Reputation: Jesse Wilson

A song by Slim Shady has been playing in my mind as I have been writing this:  "Will the real Jesse Wilson please stand up—please stand up—please stand up?"  Wait, which Jesse Wilson?  The pastor, the actor, the singer, the football player, the highly ranked service man, the junior hockey super sports nominee, the python collector, the body-building pro, the famous sand-boarding star, or the student majoring in Communication Studies at USU?   My online reputation search for Jesse Wilson showed at least 82 on public records websites.  18 of those were in the state of Utah.  The Jesse Wilson I searched for is in his twenties.  That narrowed things down quite a bit, but still wasn’t specific enough information.   I tried associating him with Utah State University, and there I found success with his account on Facebook.  https://www.facebook.com/jesserosswilson?fref=ts





Let me share some things I learned about Jesse Wilson:   He is from St. George, Utah.  His birthday is April 12 and he has one sister, Brooke Wilson.    He completed an associate’s degree from Dixie State University in Business Administration and now at USU, he is earning his bachelor’s degree in Communication Studies.   He served an LDS mission to Germany, which means he not only speaks English, but he speaks German too! 









From many pictures on Facebook, I observed that Jesse has a pattern of being an avid outdoors enthusiast, enjoying the beautiful mountains of southern Utah.  He is not afraid of heights and enjoys hiking, camping and being in nature.  He also participates in snow sports and snowmobiles during the winter months.  





Jesse has a strong attachment to skateboards, (and if you haven’t noticed, one accompanies him to class each day.) 






Another pattern or trend I found was that Jesse is very social.  He likes to be around friends, and seems to have MANY in different places around the world, including different parts of Utah, Chicago and Germany..........







I discovered information on Jesse’s LinkedIn account as well.  He seems to have a third trend or pattern in his occupation, as he is experienced in “Sales”. 


He has been a sales associate at Fisher Home Furnishings, a salesman of pest prevention and control services, and is currently a sales rep for Fox Pest Control.   During this search, I found that I know a couple of people that work at the same pest control company that Jesse does.   Kory Crompton and Zach Hendrickson are two young men I used to coach in high school and club soccer.  The other young man is Sam Rolfe, who was a student worker in my department at USU.  So, we may actually know some of the same people?

Jesse was hard to find information on outside of these two accounts.  He keeps a fairly low profile and stays out of trouble with the law and the courts system.  He doesn’t have anyone searching for him or a bounty on his head that I could find.  By accessing his twitter account, I noticed that he doesn’t use it much, as he started it in 2012 with a tweet that reads, “I’m not so sure how I feel about twitter yet….Day one”.   There were a total of 4 more tweets after that over the span of 16 months, ending in Dec. 2013.  https://twitter.com/search?q=jesseblend&src=typd   The most recent tweets have started in January of this year, 2016, and they pertain to this class.  I’m guessing I can tell how Jesse feels about Twitter…….


This was a fun and interesting assignment.   Although I wished I could have learned even more about the Jesse Wilson I searched for from class, I found there are many other Jesse Wilsons out there I could cyber stalk as well if I need something to occupy my time.  

Tuesday, February 23, 2016

Legal, Policies and Ethics -- Say What?

I have never been satisfied with my lack of technological literacy.  Sure, I am able to get by and accomplish things I want to on my computer, phone, and limited social media sites.  But if I had to step outside that comfort zone and really know what is going on behind the scenes, or set up my accounts in the most secure fashion, I am in big trouble!  We frequently hear about making sure our Facebook accounts, online banking accounts, passwords, security settings, etc. are as secure as possible.  This is one of the areas I really fall short in.  I need to get better educated before someone “educates” me the hard way—after they have stolen my identity, my money, or hacked my email account.  I liked the information concerning this on the following website:


This website ironically is titled “Facecrooks” and gives step by step directions on how to make your Facebook account more secure to protect your privacy.  It also teaches many things I am unfamiliar with--for instance:  What type of email account to use, password protection tips, notifications, use of code generators, privacy settings, selections on who can send you friend requests, filtering levels, who can look me up, search engine preferences, etc. 

This website also gives advice on apps settings, followers, ads, privacy shortcuts, as well as how and what to post, logging out correctly, and using the Help Center.  I decided to apply some of this advice and make some much needed changes to my Facebook settings.  Ignorance may be bliss—but only until someone ruins it. 

What are we allowed to publish, post or say on Facebook or Blogs?  The First Amendment to the Constitution states:

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.”

The website listed at the end of this blog, gives some in-depth explanations on freedom of speech.
It talks about free speech being one of the most cherished liberties, but that it can also conflict with other rights and liberties.  The types of speech are broken down into three different categories:

1-       Pure Speech:  The verbal expression of thoughts and opinions before a voluntary audience.  The courts have generally provided strong protection of pure speech from government regulation.

2-      Speech-Plus:  This involves actions, such as demonstrations or protesting, as well as words.  Speech-plus is not generally protected as strictly as is pure speech, because actions can be physically dangerous.  The courts have ruled that demonstrators may not obstruct traffic, endanger public safety, or trespass illegally.

3-      Symbolic Speech:  Technically this involves no speech at all, but it involves symbols that the courts have judged to be forms of free expression.  Symbolic actions such as wearing black armbands in school and draft-card burning fit this category.  Symbolic speech is highly controversial, and as a rule, the courts have sometimes considered it to be beyond the limits of free speech.


Now that I have a better understanding about free speech from the first amendment, I feel fairly safe with sharing the basic and non-confrontational blogs and posts I make from my (hopefully) more secure Facebook page and Blog.


Tuesday, February 16, 2016

Collaborative and Distance Communication Platforms

I’ve decided that I just don’t have enough time on my hands.  I don’t seem to have time for watching TV, reading a novel just for enjoyment, shopping excursions, travel, or online gaming.   I look at how experienced my 25 year old son is at online gaming with his friends, and I realize I am almost on a totally different planet in that regard.   Speaking of a different planet, how about a different world?   More specifically, an online virtual world called “Second Life”, which is what I would need in order to be able to squeeze this program into my current life. 

According to Wikipedia, Second Life was developed by Linden Lab in 2003, but by 2013 had around 1 million users.  Second Life is similar to online role playing games, but Linden Lab insists that their online virtual world is NOT a game.  There are no objectives and there is nothing to win.  It is designed and focused on interaction between multiple users.  Residents can create a virtual representative of themselves called avatars that can interact with other avatars, other places and other objects.  There are a number of different things you can do with this platform, such as:  meet others, socialize, go to activities, build things, create, shop, trade property, and services with each other.  It features 3D-based user-generated content, has its own virtual currency which is exchangeable with real world currency.  The software has a three-dimensional modeling tool that allows users to build objects.  Another interesting feature is that users can also photograph in Second Life using camera technology.  As amazing and intriguing as this platform sounds, it is just a huge reminder to me, that it would take a lot of time to enjoy and use this program.  Time I just don’t have. 

On another note—something that I can make time to use because it IS very time friendly and time efficient is the application called Skype.  Another program that was ironically released in 2003, this platform can connect you with people all over the world; by voice using a microphone, by video using a webcam, and with instant messaging.  Skype can be very convenient for conference calls, for visiting with someone across the United States, or across the world.  My office has done many Skype interviews with candidates not geographically close enough to come for a personal visit.  I have personally used Skype to communicate with my sons who served missions in foreign countries.  It is a tool that allows communication on a more personal level through face-to-face viewing.  Skype founders were from Sweden and Denmark.  (Maybe they got tired of trying to communicate with each concerning their inventions and invented Skype just so they could communicate?  OK—probably not).  With all of the new technology that continues to come out, it makes me wonder, “what’s next”?   What will be the next new invention that will change our lives significantly?

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Tuesday, February 9, 2016

Location Based Platforms

I didn’t think that I use or have much of an interest in location based platforms.  But, after realizing that I actually do search for locations and restaurants when I am traveling or unfamiliar with my surroundings, I had to have a change of heart.  I do refer to Yelp when wanting a review on a location based restaurant, hotel or store.   Yelp has been one of the bigger location based networks and became more popular with its iPhone app, which introduced several new features, the biggest being the ability to check-in to venues. 

All the information I found concerning location based platforms referred to Foursquare, the newer app Swarm and Facebook.  Foursquare announced that they are splitting their service into two different apps.  One that focuses on local recommendations, and the other, called “Swarm” that has check-in options and can find users friends that may be nearby.   Foursquare decided to make this change based on the needs of users, where they found that most users rely on the app for primarily those two purposes. 

Facebook has also made an announcement that it will “separate in-app messaging from its official iOS and Android apps and require users to download Messenger to chat with friends.”  This is an app that I do use, and I will need to pay attention as to when it’s time to download Messenger before the service in Facebook disappears.  I don’t know that Messenger is necessarily location based—but I may be wrong.

Foursquare isn’t the only app that uses location sharing.   Twitter has tried a feature that lets you see tweets from people near your location.  A new app called Cloak can show where your friends are located so you can actually avoid them.  I’m not so sure these people would be considered your “friends” if you are using this app for that purpose. 

Because I have never used location based platforms for the purpose of finding friends’ locations, I don’t see as much value in it. I typically don’t like to “allow” when my location is asked for on social media.  It seems like an unwanted invasion of my privacy.  I do realize that ignorance is bliss however, and maybe if I had a need for this service or realized the value of it, I may be more appreciative.  I have learned much more about it while researching for my blog.

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Sunday, January 31, 2016

MOST USED PLATFORMS

I’ll be honest—I wasn’t quite sure what a “platform” really was when I started on this blog post.  I decided I’d better get a definition to make sure I was writing about the correct thing, as well as using proper terminology to discuss it.  According to Techopedia, “a social platform is a Web-based technology that enables the development, deployment and management of social media solutions and services.  It provides the ability to create social media websites and services with complete social media network functionality.” 

Compare using social media to how you act around different groups of people in your social circle.  Think of how you act with your friends, how you act with clients, or how you act around family.  Every social meeting platform can be compared to a different group, a different meeting or a different room depending on where you are.  It is important to use different messaging on each platform so that you can fully use the tools each comes equipped with.  The following text talks about the 4 big social-media platforms:  Twitter, Facebook, Instagram and Pinterest.

When using Twitter, use a trending hashtag; one that many people might see.   Include a question to make people stop and think about your tweet.  Use line breaks as they allow your tweet to take up a larger portion of the screen and can attract attention.  Facebook is more about the image.  Compare your Facebook imaging to that of print and magazine advertising.  Instagram is all about real images from where you are and what you see.  It is about simple snapshots taken from a phone.  It’s personal; it’s for those real-life moments.  Pinterest is both about pictures and information.  People shop on Pinterest, so they are willing to spend more time on content.  It is ok to use more space on Pinterest than on other platforms, as the platform dimensions can allow it.

How do you know which platform is right for you?  It really depends on what your interest is.  Is it news?  A professional network?  Photo / visual communications?  (Snapchat might be safe because it is likely that your mom isn’t going to be on there and that might count for something).  At the link below is a social media cheat sheet that lists the pros and cons of several top platforms. 


Social media platforms can be broken into 3 categories, which helped me to understand them better.  There are social media platforms that help you Network (like LinkedIn, Facebook, etc.);  there are social media platforms that help you Promote (like YouTube, blogs, etc.); and social media platforms that help you Share (like Buffer, Hootsuite, etc.)
If you would like more information on the top 52 social platforms, as well as the categories they fall under, I would suggest that you check out the following website:


No matter which platform you choose, understanding your niche and the community you want to engage with are important aspects in making an educated and successful decision.

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Monday, January 25, 2016

BLOGGING

Think of the word “blog”.  It is a word that has been in our dialect since the late 1990s, but one that is becoming more popular due to its use in social media.  Where did it come from?  It is a combination of two words:  Web and log.  Within its four letters there lies a brief and exact description:  A blog is a log of thoughts and writing posted publicly on the World Wide Web.  The words web log soon became the word “blog” on the internet. 
What exactly is a blog?  I am fairly new to this scene, and stumble through using my limited knowledge of social media.  Creating a blog post was an assignment that was a new venture for me, but I am ever grateful for online tutorials, and Google to help guide me through many of my questions.   A blog is a form of instant and global self-publishing.  (So be careful!) It is the spontaneous expression of instant thought--so it allows for no retroactive editing.  It is accountable in immediate and unavoidable ways to readers and other bloggers, and linked via hypertext to continuously multiplying references and sources.”

One of the main differences between blogs and journalist posts are that blogs involve instant responses from readers; it is more spontaneous and free-flowing.  Journalism is different in that it is planned out writing, with rules to follow and sources to confirm.
It is important to decide the type of blog you want to create—do you want one that earns money, one that has a lot of video content and graphics, or one that is simple with posts of your thoughts?  

Another important question to ask yourself is whether or not you want to use a free site.  Think of it this way:  Would you rather rent or have home ownership of your blog?  If you “rent” your blog site you are at the mercy of the owner of it which means you can lose all your material if the site closes down or decides they no longer want you to have access to their site.  Sites such as Blogger.com, BlogSpot, Google+ and  Wordpress.com are examples of free services.  If you want to “own” your blog it is recommended that you pay even just a few dollars a month for service that allows you to keep or save your own material.  This is what is referred to as a web host.  There are many to choose from, but it is wise to find one that offers customer service.  You may get what you pay for, and if your blog is important enough, paying a little more may be worth the price.  It really depends on what you want from your blogging experience.

Blogs are a great way to link to others that have similar interests as you.  Connections between bloggers can be just as important as the content posted on blogs.  The content not only drives and attracts conversation, but inspires readers.  The more links you create, the more communication you will experience which can lead to a very successful blog.

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Tuesday, January 19, 2016

Social Media Case Reflection 1

This story is in my opinion an unfortunate case of “knee-jerk” reactions based on emotions rather than logic.  We are all faced with dilemmas in our life where we get to make an instant decision.  How we choose to react to these situations can be good or, in this particular case, bad.  We have “Freedom of Speech” in this country.  Because of this, added to social media, we get to read many opinions, many thoughts, and many rants or complaints.  

It is unfortunate that Ms. Holly Jones-Benson was so distraught concerning her New Year’s Eve party, the handling of the bill, and the disruption of her night by the woman who was having a critical health issue.  Sometimes people can be a bit selfish when they overlook the plight of others and feel that their wants and needs are of the utmost concern.  Had she maybe taken a few minutes to find out what was going on, this may have all been avoided.  Publicly displaying her displeasure in the manner she did on a Facebook page may not have been her most prudent action.  She did leave herself open to the onslaught of attacks that came back at her.  We have all experienced times when things don’t go the way we planned or how we would prefer.  How we choose to handle those times can affect the outcome. 

When Kilroy’s managing partner, Chris Burton chose to respond, he took time to give a well-thought out reply.The manager pointed out that the experience was far more traumatizing for the heart attack sufferer than other diners, and explained that getting the woman medical attention was a higher priority than explaining the customer's bill”.   I believe his intent was to put Ms. Jones-Benson in her place.
As the acting manager in this situation, he not only had customers to service, but a victim of a heart attack, who also was a customer in his establishment.  Was the way he responded good or bad?  In this case, Mr. Burton chose to stick up for the underdog.  He showed his humanitarian side and pointed out that Ms. Jones should have showed a bit of that herself in this situation as well.  Jumping to conclusions about what took place that night not only portrayed her as selfish and indifferent, but it instigated a public backlash such as she probably never could have imagined.  

What about the poor woman who was the victim in all this?  I’m sure there are hundreds of things she would rather have been doing than experiencing a heart attack in a crowded public restaurant on New Year’s Eve.  How do you think she feels about all this publicity?  The most positive part of the incident, other than her recovery, is that the Go Fund Me campaign for her medical expenses was successful.  I’m sure if she could change the course of events that night—she definitely would!
 
Social Media has changed how conversations between businesses and customers are handled.  Complaints are now public, rather than handled discreetly between parties.  The rule of thumb in the past regarding customer service was that “the customer is always right”.  That trend is changing in that sometimes, a business is in the right.  Online business reviews are popular, and important to the success of businesses.  Customer complaints can be very damaging to a company, and there can be serious issues when social media exploits these complaints. 

Steve Hatmaker, Jr., digital marketing strategist for Seismic Audio Speakers agrees that there are serious implications for social media's ability to amplify customer complaints. "Until recently, companies could do you wrong or right and you would be limited to telling only those you knew in your immediate surroundings," he says. "But thanks to the Internet and the unlimited access to almost anyone, such an event can easily be spread around the world in seconds! The Internet is much like the halls of a high school: one false move and everyone will know about it the next day."

Lessons learned from the business side:  It can be ok to defend your business if you feel customers are wrong.  Use professionalism and state your case to represent your business clearly and fairly

Lessons learned from the Individual side:  Be careful about what your posts can do to your reputation.  It may not be in a person’s best interest to post everything you think or feel, because once out there, you can never retract it.  Use caution in what you post and be responsible.  Ms. Jones posts have cost her job, her reputation, and caused issues for other people with her name that have received hate mail and threats as well. 
As for those that chose to respond in a violent way against Ms. Jones, once again, this comes back to those “knee-jerk” reactions that people make based on emotion.  We need to be prudent in what we read, what we believe and how we act.  How we can get the public to actually accomplish this feat is beyond me. 

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Monday, January 18, 2016

SOCIAL MEDIA CHANGE

How has social media changed communication?   It has changed vastly!  I am from the beginning of the baby boomer generation where phones had a cord hooked to them, typewriters were the way to process papers, and letters and messages were sent by snail mail.  Most families consisted of two parents, with a working father and a stay-at-home mother.   When I was a teenager, many women were starting to leave the home and going to work professionally.  I remember talking to friends on the phone, and my parents would have to pick up the line and tell me it was time to get off.  I learned to type on an electric typewriter at school, copy machines were a new item in the business world and computers were relatively unheard of and only used at businesses.  The newspaper was a main source of information, as well as the 6:00 and 10:00pm news on TV.  According to the article, “Social Media and Its Effect on Communication-- Multidimensional interactions have altered the basic rules of communication”  at the following link: 


The one-way communication methods of the recent past—business-to-customer and business-to-business—have been replaced by a more robust multidimensional communication model.  That model is collectively called social media”.

This article outlines social media characteristics and rules, as well as the 5 C’s of social media: 

  •          Conversation—Social media is at least a two-way communication, and often a multidimensional conversation, as it engages everyone involved
  •          Contribution –Social media encourages contributions and reaction from anyone who is interested both in a positive and negative light, which makes it easy to contribute
  •          Collaboration—Social media promotes an exchange of information between you and your audience, and among audience members by inviting participation
  •          Connection—Social media thrives on connections, within its own web vehicles and through links to other sites, resources, people, and automatic feeds. 
  •          Community—The fundamental characteristic of social media is the creation of community:  a fellowship and relationship with others who share common attitudes, interests and goals


Before social media, these rules were not in existence.  I have personally found myself slow to jump on the social media bandwagon.  I have a Facebook page, and a LinkedIn account.  I have dabbled very little in online dating, as I struggle with trusting what people post online.   Some of the advantages of social media are the instant connections with others.  As a former high school class reunion planner, it would have been helpful to have Facebook 20 years ago.  Finding people and connecting with classmates from the class of 1986 was so hard for our 10 year reunion. It is so much easier now to find people and it is very interesting.  I recently connected with someone I went to grade school with, and we are actually meeting for dinner this weekend!   Never in a million years would that have happened without social media.  Pollock Communications has an interesting website that discusses the following:



With social media, we shop, we can compare, we can share our “favorites”; food, clothes, pictures, etc.  We can find our future spouse on dating sites, we can learn about a future roommate or date before we ever meet them.  “Blind dates” no longer exist.  We can communicate with many people at once, with people all over the world instantaneously, or privately. Social Media has totally changed communication in the world.  For the most part—I think it is for the better!